Erica Carrico helps people create prosperous Soul-Aligned Businesses and live their soul purpose.

Erica has a BS in Psychology, a Masters in Business Management, and 12+ years corporate experience, before a cancer diagnosis lead her to change her life.

We discuss marketing of soul-led businesses, including marketing strategies that are actually working in 2025 common traps to avoid.

Erica is the author of "Awaken Your Purpose: 28 Days To Discover Your Life Purpose, Identify Your Dream Business, and Take Your First Steps to a Prosperous Life" https://www.amazon.com/dp/B0F1C3MHMM

Website; https://ericacarrico.com/

IG; https://www.instagram.com/ericalynncarrico/

YouTube; https://www.youtube.com/@EricaCarrico/videos

Facebook; https://www.facebook.com/ericalcarrico

Full Podcast All Platforms; https://bit.ly/PLAI_Podcast_All

0:00 Erica Carrico, author of "Awaken Your Purpose"

2:11 Erica moves from corporate work to her soul centered business.

4:35 Unhappiness and Cancer become a Wake Up Call

6:21 Integrating wake up calls, taking action and being persistent.

9:19 The adventure of traveling literally or spiritually.

12:49 Erica deals with divorce, motherhood and cancer

15:28 Erica finds her purpose as a Heart Centered Career Coach

16:58 Erica develops individual coaching into a business.

19:49 Mark's motivation for his past life regression training business

22:24 Balancing the Business of being a therapist

25:16 Not getting Too Big - or Too Small - in your therapy business!

29:44 Marketing the DOESN'T work - anymore. Realities of getting clients.

32:31 Paid advertising, funnels, on facebook or social media

37:50 Case studies of grind hustle post marketing that fails

44:16 Marketing for those of us aged over 50

44:30 Marketing the DOES work.

46:30 Workshops - Mark's Case Study 

51:06 Podcasts as content marketing and being subject matter expert

53:56 Podcasts; Just say yes. Don't judge the numbers.

55:53 Fear of Public Speaking - Erica Feels it - but Does it Anyway

1:03:34 Erica's lifestyle working from home, and travelling the world

1:05:30 Contact Erica and learn from her.

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Mark's Book

- 'Past Life Awakening; Seven Regression Cases Illustrate Seven Spiritual Laws' 

- Amazon Paperback; https://amzn.to/3ZrhKYN

- Amazon Kindle; https://amzn.to/3YQJ4A6

- Stores Worldwide; https://www.pastlifeawakeninginstitute.com/pages/books

Mark's Training

- $100 Video Training 11 Course Bundle; https://www.pastlifeawakeninginstitute.com/bundles/past-life-regression-video-course-bundle

- Video Courses; with certificates of completion https://www.pastlifeawakeninginstitute.com/collections/certification-courses-past-life-spiritual-regression-therapy

- Certified Therapist Training; with 1-1 mentoring through real clients https://www.pastlifeawakeninginstitute.com/collections/certification

Mark's Sessions; 

- Past Lives, Between Lives, Hypnotherapy, Spirit Release via Zoom; https://www.pastlifeawakeninginstitute.com/collections?category=online-video-call-PLRT-SRT-sessions

- Website; https://www.pastlifeawakeninginstitute.com/

- Instagram: https://www.instagram.com/pastlifeawakening/

- X; https://x.com/MarkBealeHyp

- Podcast; https://www.google.com/search?q=past+life+awakening+institute